Apricot Lane, a popular boutique featuring celebrity-inspired affordable fashion for the everyday woman, will open its doors in the North Hills Shopping Center Friday, Nov. 9. As part of Apricot Lane’s Raleigh grand opening weekend, the boutique is offering a storewide discount of 20 percent off on all purchases between Friday, Nov. 9, and Sunday, Nov. 11. Shoppers can also sign up in advance to receive a free bracelet by visiting the Apricot Lane Raleigh Facebook page.
The giveaway of free 3Strands bracelets, each an $18 value, has a deeper meaning – fighting human trafficking around the world through support of organizations such as Agape International Missions. The owners of Apricot Lane in the Triangle bought these bracelets to support the cause and are giving them to consumers to celebrate the grand opening. Local residents can receive a 3Strands bracelet by visiting the Facebook page (https://www.facebook.com/ApricotLaneTriangleNC), signing up to receive the coupon and then either printing it out or showing it on a smartphone in store between Nov. 9 and Dec. 31. In addition, the local Apricot Lane owners will also donate $5 to AIM for each redeemed coupon to further help end human trafficking.
Shoppers are encouraged to redeem their free 3Strands bracelet during opening weekend when they will also receive 20 percent off on all of the store’s top-of-the-line styles, including designer labels such as Miss Me, Lucca Couture, Wooden Ships, Big Buddha, Black Sheep and Big Star. The store’s selection focuses on fun, fearless fashion at affordable prices, with new women’s clothes, handbags, jewelry, accessories and gifts arriving daily.
Brooke “Peanut Butter” Hoover from G105’s Bob and the Showgram morning show is one of the store’s biggest fans. Peanut Butter recently tried on a selection of the boutique’s clothes for a photo shoot to help promote the grand opening. Over the coming weeks and months, Peanut Butter will be seen around town in Apricot Lane fashions and showing off her new styles on the Apricot Lane Raleigh Facebook page.
“I was so excited to get a sneak peak of all the Apricot Lane clothes and try on different looks to add into my fall wardrobe,” said Peanut Butter. “Being on the radio so early in the morning, I don’t always give my clothes a lot of thought. Apricot Lane has added so much style to my wardrobe – from a motorcycle jacket and party dresses to new designer jeans – getting dressed is so much more fun!”
The North Hills location is the first of three Apricot Lane stores opening in the Triangle. A second store will open at Cary Towne Center in early December and a third store will open at the Streets at SouthPoint in Durham in early 2013. The Triangle stores are owned by Alpha Astra LLC, a venture started by husband and wife George and Carol Toulas.
For more information about Apricot Lane’s Triangle locations, visitwww.facebook.com/ApricotLaneTriangleNC.
About Apricot Lane:
Apricot Lane Boutique is a national retail franchise that specializes in unique, one-of-a-kind items and brand names known for their quality and fashionable style trends, quickly moving the store to the forefront of chic boutiques. Featuring celebrity-inspired fashions and designer labels offered in the convenience of neighborhoods across the country, Apricot Lane carries an impressive collection of branded fashion apparel, jewelry, handbags and accessories to create looks seen right off the runway and in the pages of any current fashion magazine. Apricot Lane retail boutiques are supported by the franchise company Country Visions. For more information about Apricot Lane, visit www.apricotlaneusa.com. To learn more about the Raleigh area stores, visit https://www.facebook.com/ApricotLaneTriangleNC.
About 3Strands Global:
3Strands was created to support organizations already engaged in the fight against sex trafficking. It began by partnering with Agape International Missions, www.agapewebsite.org, to open training centers in Cambodia for girls rescued from sex trafficking and restored through AIM’s proven program. Girls rescued from sex trafficking need well paying, sustainable jobs so they can reintegrate back into their community with honor and dignity. The Agape Training Center is a small jewelry and apparel production center that, instead of a typical 12-hour shift in horrible working conditions, the girls attend for eight hours a day. During that time, they receive counseling and educational services as well as lunch and medical benefits. Additionally, salaries are three to four times higher than typical garment factory pay. To learn more about Apricot Lane’s support of 3Strands bracelets, visit www.3strandsglobal.com or watch this video:http://youtu.be/GaxusqWORgE.